WooCommerce is one of the best eCommerce platforms to sell your products. It gives you the liberty to sell both physical and downloadable products to your customers. Many store owners have opted for this platform because of the various robust features that help them run their online business without any issues. This is the reason why WooCommerce has become immensely popular among the newcomers in the world of online business.

In recent years, there have been a lot of important and successful developments in the field of digital solutions for eCommerce.Technological developments have been immense, and there are still chances of improvement in areas like plugin and theme development, creating apps, payment gateways, and customer support. WooCommerce users should always be on the lookout for the newer trends in these sectors, as it can help them achieve higher productivity and efficiency in their online business.

After going through this article, you will find some insights into the latest trends in the WooCommerce technologies. You will also find some of the best tools in the respective technological sectors. So, without any further delay, let’s dive right into it.

How latest trends in technology help your WooCommerce store?

WooCommerce is a plugin that works well with WordPress. You can add great functionalities to your WooCommerce store by integrating it with some useful plugins. These plugins will help you run and manage your business in a better way. However, there are other areas as well, that directly affect the growth of your WooCommerce business. It is really important to understand these fields and how they can influence your business accordingly. Let’s check out some of those fields,

Plugins

As explained above, plugins add extra characteristics to your WooCommerce store. There are various types of plugins available for WooCommerce and they are categorized on the basis of their functions. For example, Email Marketing & CRM and Remarkety are both email marketing plugins for WooCommerce. They are designed to help WooCommerce store owners market their products and the store brand using emails as the medium. So, based on your needs, you can choose the right plugin that fulfills your purpose.

This year, YITH WooCommerce Zoom Magnifier has become one of the most famous WooCommerce plugins. Store owners can use this plugin to help their customers and website visitors to zoom the product’s image without manually zooming the picture. They just need to drag the mouse cursor over the image to zoom at any particular area of that image. This plugin will help customers to closely check the product’s quality, color, and other fine details. Using this plugin, store owners can easily increase user experience and consequentially, the reputation of their websites among customers.

Another famous WooCommerce plugin is Yoast SEO. This plugin is used to apply SEO optimization to your website such that it is more visible to your visitors. You can easily optimize your content and the product description according to the keyword phrases that are being used by the people to search the internet. You can easily add SEO parameters like meta descriptions, keyword phrases, optimized permalinks, etc. This plugin is really helpful to you when you have a blog section and want to introduce frequent articles.

Apps

The main idea of introducing an app for your online store is to manage and stay in touch with your store at every instance. And, WooCommerce allows you to integrate apps with your websites. These integrations are executed with the help of plugins, that connects and syncs your WooCommerce data to your mobile. There are several apps available that perform various necessary features. Thus, based on your needs and requirements, you can choose the right app for yourself.

StorePep is one of the best feature-packed native WooCommerce apps that helps their users to manage and monitor their WooCommerce store. By using this app, store owners can easily stay in touch with their store and can know what is happening in their store. They can check out their current sale on their store, their overall revenue, manage their customers, and monitor their buying patterns. The app has the feature to change the order status directly from their phone. Moreover, they can even update the stock quantity and other important stocks details too. StorePep takes a huge leap when it comes to real-time alerts. The app updates you on every small and big update like the change in the order status, on any new order, etc. It does that in the background, so, you don’t have to open the app to check the notifications.

Slack is another important app that is really useful for the business owner to communicate with the people in their company. This app can be used by their core team members as well as the people working in other departments of the company like shipment and inventory. It is very easy to install this app using the Slack Connector plugin. This plugin is developed by WooCommerce to help the users to receive store notification in Slack, as soon as they happen in your store. With the Slack connector, you can define as many rules as you like and moreover, they include actions like choosing a specific notification, selecting team members in the chat, etc. This feature will ensure that you stay as flexible as possible in terms of decision-making.

Themes

There are many findings that suggest that visitors only spend a few brief seconds on a website. You have very less time to grab their attention and make them buy your products. So, it becomes really important to make sure that your website looks good. Adding a beautiful theme to your WooCommerce store can actually help you bring back a lot of customers and have an inviting character of your website.

Storefront is the official WooCommerce theme that allows you to build your website’s character all by yourself. It is a free theme and is very flexible in terms of adding functionalities. Being officially made by WooCommerce, the integration is seamless and works without any trouble. Storefront has a lot of options and setting that can help you configure the theme entirely. It has a very responsive layout, nestable grid system and a robust schema markup for a better SEO performance.

You can easily extend the features and functionalities of your Storefront by adding third-party extensions and Storefront child themes. The child themes are specially designed for Storefront. Thus, based on the choice and flavor of your WooCommerce store, you can choose a good child theme accordingly. For example, Bistro is a child theme for Storefront that is designed for online stores that sell organic items and other food consumables. This theme has the potential to attract a lot of food buyers and thus, helps the business owners to build the required audience.

Payment gateways

An online store needs a payment gateway for their customers to purchase their products. You can choose the payment methods according to your customer’s convenience. WooCommerce allows a lot of payment gateways for its users. These gateways are categorized into two, Core payments (Free) and Premium gateways. The core options contain the free payment methods like Cash on delivery (COD), PayPal standard, cheque, BACs (Bank transfer) and Stripe.

Square is a premium payment gateway that is developed by WooCommerce. This payment method has become very popular among WooCommerce store owners. Square accepts almost all major credit cards. You can easily take both online and offline payments for the products on your store. Square is really helpful when you create a new product, as it automatically adds it to your store and setups the Square payment for the same. Currently, this payment method is available only in the countries like the United States of America, Canada, Australia, Japan and the United Kingdom.

Stripe is another premium payment gateway that is widely popular among its users. It has a wide spectrum of payment methods like Visa, MasterCard, American Express, Discover, JCB, Bitcoins, and Diner Club cards. The best thing about this payment gateway is that it has no hidden costs and thus you’re charged for only what you want. The money is transferred to your bank account on every 7 days. Recently, Stripe introduced Apple Pay, that allows customers to pay using their Apple ID. This is also incorporated with the latest thumbprint sensors in the iPhones that makes it safer for the WooCommerce store owners to access their accounts from anywhere.

Third party extensions

WooCommerce is known for its ability to expand its features. Users can increase the functionalities of their online store by integrating various third-party extensions and plugins to their WooCommerce website. Doing this can help the store owners to amplify the growth rate of their store. This also helps them to organize their store to increase the productivity of the store and successfully build a working store.

Facebook developed an extension for WooCommerce and recently, it has become one of the most popular extensions. This extension helps WooCommerce store owners to increase their sales by a huge margin and grow their online business. You can use this extension to market your products on social media and solidify your relationship with customers. This extension will help you create an online store on the company’s Facebook page. From here, you can target your audience and track the progress with the number of likes, dislikes, and the number of views. This extension also allows you to showcase your products to your customers on their news feed.

Another third-party extension is the Extra Product Options. It is available on CodeCanyon and it provides more options to the customers to help them select the product better. This extension is used to create priced product variations, conditional logic and build forms. The form builder helps you to gain extra control over the placement of the fields that you need. It allows its users to add extra styling for the radio buttons and the checkboxes. You can easily show these options anywhere on the checkout page and can even have display sections in the pop-up menu.

Customer support

Supporting customers is an important aspect of running a business. When a customer is happy with your products and services, he or she will stick to your online store for a longer time. It is utterly important to take your customer issues promptly and solve them as soon as possible. Doing this will ensure positive reputation among your visitors and increase the overall sales on your online store. Let’s check out some of the most popular customer support options available for your WooCommerce store.

WSDesk is one of the best helpdesk ticketing systems that will help you support your customers better. It is used to assemble all the issues from your customers from your dedicated email account. Your customers can write their respective issues to this email and the customer support agents can solve their issues by looking at these emails. Using this support system, you can even prioritize the customers and their requests. Moreover, you can notify them by the emails as soon as the problem is solved.  

Zendesk support is another customer support system that is used for tracking, prioritizing, and solving customer support tickets. These tickets are the issues and the problem faced by your customers. It pulls all customer information and details in one place and lets you quickly work with all the tickets. Zendesk has also introduced their support app for the store owners. This app will help WooCommerce store owners to manage and respond to the tickets right from their mobile phones. You also get real-time alerts on your tickets in the notification feed of the app. You can configure these notifications and refine them in such a way that you can receive updates on tickets that you want to stay in touch with.

In conclusion

WooCommerce is so flexible that it can be easily used by both store owners and developers. It is an awesome eCommerce platform for developers to apply their skills and enhance it to its full potential. These new tools and plugins have made a world of difference in the way WooCommerce store owners run their business. This is why business owners should look into these tools and see how they can help their store. 

We hope this article would have given you some insights into the latest trends in the WooCommerce world. Comment down below if you wish to say anything about this article or do contact us.

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